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Privacy Policy

Last updated: 10/09/2026

1. Introduction

This Privacy Policy ("Policy") describes the policies and procedures on the collection, use, disclosure and protection of your information when you use our website located at aptbrandlab.com and its subdomains ("Platform") made available by Apice Tech Pvt. Ltd. ("Company", "we", "us" and "our"), a company incorporated under the Companies Act 2013, having its registered office at 107/4, Viswadeep Tower, District Center, Janak Puri, New Delhi, 110058.

The terms "you" and "your" refer to the user of the Platform. The term "Services" refers to any services offered by the Company whether on the Platform or otherwise.

Please read this Policy before using the Platform or submitting any personal information to us. This Policy is a part of and incorporated within, and is to be read along with, the Terms of Use.

2. Your Consent

By using the Platform and the Services, you agree and consent to the collection, transfer, use, storage, disclosure and sharing of your information as described and collected by us in accordance with this Policy. If you do not agree with the Policy, please do not use or access the Platform.

3. Policy Changes

We may occasionally update this Policy and such changes will be posted on this page. If we make any significant changes to this Policy, we will endeavour to provide you with reasonable notice of such changes, such as via prominent notice on the Platform or to your email address on record and where required by applicable law, we will obtain your consent.

4. Links to Other Websites

The Platform may contain links to other websites. Any personal information about you collected whilst visiting such websites is not governed by this Policy. Company shall not be responsible for and has no control over the practices and content of any website accessed using the links contained on the Platform.

5. Information We Collect From You

We will collect and process the following information about you:

Information you give us

This includes information submitted when you:

  • Create or update your account on the Platform, which may include your name, email, phone number, login name and password, address, payment or banking information, date of birth and profile picture;
  • Provide content to us, which may include reviews, ordering details and history, contact information of people you refer to us and other information you provide on the Platform;
  • Use our Services, where we may collect and store information about you to process your requests and automatically complete forms for future transactions, including your phone number, address, email, and billing information;
  • Correspond with the Company for customer support;
  • Participate in the interactive services offered by the Platform such as discussions, promotions or surveys;
  • Enable features that require the Company/Platform access to your address book or calendar;
  • Report problems for troubleshooting.

Information we collect about you

With regard to each of your visits to the Platform, we will automatically collect and analyse the following:

  • When you communicate with us (via email, phone, through the Platform or otherwise), we may maintain a record of your communication;
  • Location information: Depending on the Services that you use, we may collect your real time information, or approximate location information as determined through data such as GPS, IP address;
  • Usage and Preference Information: We collect information as to how you interact with our Services, preferences expressed and settings chosen;
  • Transaction Information: We collect transaction details related to your use of our Services;
  • Device Information: We may collect information about the devices you use to access our Services, including hardware models, operating systems and versions.

Information we receive from other sources

We may receive information about you from third parties, such as other users, partners (including ad partners, analytics providers, search information providers), or our affiliated companies. When you sign in to the Platform with your social networking service account, you consent to our collection, storage, and use of the information that you make available to us through the social media interface.

6. Uses of Your Information

We use the information we collect for the following purposes:

  • To provide, personalise, maintain and improve our products and services;
  • To carry out our obligations arising from any contracts entered into between you and us;
  • To administer and enhance the security of our Platform and for internal operations;
  • To provide you with information about services we consider similar to those that you are already using or may interest you;
  • To understand our users, improve the content and features of our Services, and respond to your queries;
  • To generate and review reports and data about our user base and Service usage patterns;
  • To allow you to participate in interactive features of our Services; or
  • To measure or understand the effectiveness of advertising we serve to you and others.

7. Disclosure and Distribution of Your Information

We may share your information for the following purposes:

  • With Service Providers: We may share your information with our vendors, consultants, marketing partners, research firms and other service providers;
  • For Crime Prevention or Investigation: We may share this information with governmental agencies or other companies when required by applicable laws or court orders;
  • For Internal Use: We may share your information with any present or future member of our group or affiliates for our internal business purposes;
  • With Advertisers: We may work with third parties such as network advertisers to serve advertisements on the Platform;
  • To fulfil the purpose for which you provide it.

8. Data Security Precautions

We have in place appropriate technical and security measures to secure the information collected by us. We use vault and tokenization services from third party service providers to protect sensitive personal information provided by you.

Please be aware that the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted through the Platform. Once we have received your information, we will use strict physical, electronic, and procedural safeguards to try to prevent unauthorised access.

9. Opt-Out

When you sign up for an account, you are opting in to receive emails from the Company. You can log in to manage your email preferences or you can follow the "unsubscribe" instructions in commercial email messages, but note that you cannot opt out of receiving certain administrative notices, service notices, or legal notices from the Company.

If you wish to withdraw your consent for the use and disclosure of your personal information in the manner provided in this Policy, please write to us at aptbrandlab@gmail.com. Please note that we may take time to process such requests, and your request shall take effect no later than 30 (Thirty) business days from the receipt of such request.

10. Grievance Officer and Platform Security

If you have any queries relating to the processing or usage of information provided by you in connection with this Policy, please email us at aptbrandlab@gmail.com. If you come across any abuse or violation of the Policy, please report to aptbrandlab@gmail.com.

Please note that the Platform stores your data with the cloud platform provided by Amazon Web Services, which may store this data on their servers located outside of India.